The most important people in technology and media are: the user, the consumer, the buyer, and the audience. Understanding these people is critical to defining strategies and creating pragmatic revenue growth initiatives for our clients.

User and consumer research is part of our DNA as a firm. We bring unique audience insight capabilities for technology, internet, media, and eCommerce companies.

Capturing consumer insights and applying it to major business decisions in technology and media requires specialized knowledge, extensive expertise, and innovative research methods.

We are constantly carrying out research on how people use, experience, and purchase across all facets of technology and media.

We have global reach and are able to conduct international consumer research across a variety of markets.

We know how to structure consumer research and translate insights into revenue growth opportunities. From improving customer acquisition and retention, to optimizing pricing, to increasing audience engagement, we use consumer insights as the foundation to help our clients activate growth and deliver results.

We help our clients understand what drives current and potential customers’ decision-making, providing a detailed view of how customers view both our clients and their competitors across products, features, pricing, functionality, and service delivery.

Activate’s approach is grounded in our experience capturing customer, competitor, channel, and partner insights. We start with a deep understanding of the unique challenges, trends, and customer behavior patterns across the B2B space (e.g. software, hardware, platforms, technology enablers, tech-enabled businesses, data, information, infrastructure). Our specialization leads to relevant and actionable customer insights to inform B2B strategies.

Our clients’ benefit from our unique and extensive network which gives us access to decision-makers and influencers across the full set of B2B industry segments.

Our experience spans various functional domains including pricing, sales, marketing, product, data, channel approaches, enablement, and services. We gather customer insights to assess the decision-making process, major needs, pain points, roles of specific stakeholders, perceptions of our clients’ brands/solutions, and buying triggers across addressable segments.

Our track record working across these industries allows us to help our clients craft actionable initiatives to drive both near-term impact (highly qualified leads) and longer-term upside (enhancement to the customer journey through the marketing and sales funnels, product updates, new bundles).