Growth Strategy

Developing multi-year strategic roadmaps and initiatives (opportunity identification and assessment, new business development, organic growth performance improvement drivers, M&A)

Value Proposition Development and Product Roadmaps

Optimizing near- and long-term product-market fit by realigning and future-proofing product roadmaps and investments with major market and customer needs, in light of competitive and ecosystem dynamics

M&A Strategy & Value Creation Roadmaps

Go-to-Market Strategy and Execution Plans

Determining optimal way to acquire and serve the demand – building optimal combinations leveraging channel opportunities, field sales approaches, inside-sales motions, and product-lead growth – and creating specific strategies, customer and channel propositions, and execution playbooks

Pricing Optimization

Driving profitable growth and long-term customer value by helping technology and software organization create differentiated pricing capabilities to roll out optimal pricing structures, metrics, and processes

Channel and Ecosystem Strategy and Program Development (Including Managed Services)

Maximizing market reach and commercial impact through the identification of high potential channel and strategic ecosystem partners and development of partner proposition and program that foster long-term mutually beneficial partner connections

Customer/Buyer Insights and Development of Sales Playbooks

Capturing the voice of customer across decision-makers, influencers, and end-users, to develop highly actionable leads and sales insights, and deliver detailed playbooks (narrative, stakeholders, proposition, pricing)

Customer Economics and Route-to-Market Optimization

Maximizing long-term growth and profitability by developing customer-level economic KPIs to optimize acquisition channels and costs, service models, and overall customer segment prioritization

Marketing Effectiveness

Supporting CMOs as they determine how to optimize spend, especially given new user challenges and the changing role of technology platforms and major media companies (data and segmentation, evaluation of existing solutions, KPIs, budgeting and mix, optimal partner ecosystem, organization)

Sales Effectiveness

Maximizing ROI of sales investment by enhancing the full sales funnel management, processes (prospecting, lead generation and qualification, customer engagement strategies and coordination, etc.) and organization (territories, goal-setting, incentives, etc.), delivering high impact performance improvement plans

Operating Model Transformation and Organization Development

Redesigning organizations, processes, and operating models to meet the requirements from major industry shifts and digital transformation